As you embrace 40, your skin will require consistent attention with the finest active ingredients to maintain its radiant and youthful glow. Until now, you have enjoyed your plump complexion and many have often blissfully wandered through life with almost disregard of your imminent ageing, until you see a subtle hint of a wrinkle or blemish that now commands your attention.
Understanding your skin’s needs after 40
As we age, our skin undergoes various changes. Reduced collagen production, slower cell turnover and skin dryness are common skin concerns. Addressing each of these changes with targeted active ingredients can help maintain elasticity, minimise fine lines and enhance overall radiance.
Essential Skincare Tips for Radiant Skin After 40
Hydration is the cornerstone of youthful skin. There are 2 mechanisms of hydration. Some active ingredients hydrate the skin, importantly ceramides and peptides. Other activities such as Niacinamide (B3,) prevent water loss by restoring the skin's barrier function and preserving hydration. Both are equally important and compliment each other's function.
Environmental stressors result in free radical damage to the skin. Potent antioxidants like Vitamin C, Kinetin and B5, act to prevent damage from these free radicals. This will brighten your complexion, even the skin tone and also promotes collagen production for a youthful glow.
Retinol has long been heralded as the non negotiable anti-aging active ingredient. This gold standard ingredient increases cell turnover, reduces the appearance of fine lines and wrinkles and promotes smoother, firmer skin. Encapsulated retinol delivers the retinol slowly, to reduce any irritation and allows optimal performance of this ingredient.
For women after 40, oestrogen, which has nurtured your plump, youthful collagen abundance, is declining. This results in reduced collagen and elastin, and externally, fine lines. Wrinkles are appearing, evidence of our expressions throughout life, are now becoming static, permanent. Committing to active ingredients that will boost collagen production is invaluable. Retinol stimulates fibroblasts to increase collagen production and also reduces collagen degradation. Niacinamide, the all round active ingredient also functions to increase collagen production and Vitamin C in an important ingredient in stabilising collagen.
Whilst so much of the sun damage can be done in our childhood years, it is imperative to constantly use sunscreen to prevent further damage and premature aging of the skin. This will also safeguard against skin cancer, a growing concern especially in Australia.
Bottao recognises the complexity of challenges that being over 40 brings for optimal skin care. We have successfully combined all of the necessary active ingredients in 2 serums that provide a comprehensive approach to skin care. The Morning and Evening Serums compliment each other, offer 24 hour hydration and also include all of the aforementioned active ingredients for you to achieve effortless, radiant skin beyond 40.
